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Для ускорения чтения новостей, блогов и прочей информации Яндекс уже почти год успешно использует инструмент турбо-страницы. Что же такое турбо-страницы и зачем они нужны? Если объяснять простым языком, турбо-страница — это страница, на которой нет ничего лишнего — только то, за чем Вы на неё и пришли.
Например, Вы читаете новости на каком-то сайте. Помимо самой новости, обычно пользователь увидит — меню, боковые панели, футеры, хэдеры, баннеры, рекламу и много все прочего. Особенно неудобно, если сайт ещё и не адаптивный — приходится увеличивать, вертеть телефон, рассматривать, вглядываться, пока дойдешь до текста новости уже передумаешь читать саму новость.
Что же менять?
- Необходимо удостовериться, что корневой элемент вашей ленты — rss, а также в атрибут version установлено значение ”2.0”;
- В элемент rss необходимо вложить элемент chanell;
- В элемент chanell необходимо вложить элементы item с атрибутом content с установленным в нём значением true
- Два обязательных элемента в атрибуте item — link, в значении которого необходимо вставить ссылку на страницу, и элемент turbo:content — в нём мы и будем размещать турбо-контент для нашей страницы.
- Примечание — контент для турбо-страницы необходимо обернуть в теч;
Но если сайт использует технологию турбо-страниц, то всё, что Вы увидите на ней — это текст новости с заголовком и датой публикации. И картинки с подписями. И иногда видео, если они там есть. Ну, и куда же без рекламы. Загрузка подобной страницы, по заверениям Яндекса, требует в 10 раз меньше трафика. И так оно и есть! Если страница сайта использует эту технологию, яндекс отмечает её специальным значком .
Помимо быстрой загрузки, экономии трафика пользователей и удобства восприятия информации, Яндекс будет в том же ритме собирать для Вас статистику при помощи большинства частоиспользуемых систем веб-аналитики. Ну и бонусом, Вы сами можете разместить место под рекламу и начать получать с этого дополнительный доход.
С преимуществами разобрались, теперь давайте разберемся, как их подключить. Если Вы используете популярную CMS — за Вас уже всё придумали. Яндекс предлагает установить плагины, которые всё сделают за Вас — для различных систем управления они могут быть платными или бесплатными. Со списком плагинов можно ознакомиться на странице https:/tech.yandex.ru/turbo/. Вам останется только установить плагин на сайт, настроить его, и выполнить настройки в веб-мастере Яндекса, более подробнее смотрите в агентство iqad.
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